is senior faculty in Department of Business Management, HNB Garhwal University (A Central University), Srinagar, Garhwal, Uttarakhand, having more than 17 years experience of teaching, research and training. He is an expert member of Technical Evaluation Committee of BSNL. He is Ph.D., MBA, and LL.B. from University of Allahabad. He is also an Associate Member of AIMA, New Delhi. His areas of interests are Organizational Behaviour and Consumer Behaviour. He has published more than 45 research papers in national and international refereed journals and presented 42 papers in various conferences. He is chief editor, Gumbad Business Review and member of Editorial Board for Vedang, Acme and Academy of Business & Retail Management Research, London. He is member of ISA; Society for Management Education, India; Strategic Management Forum, India and Circle for Child and Youth Research Cooperation in India. He was invited to present his research paper in International Sociological Association, Goteborg, Sweden and International Trade and Academic Conference, London in 2010. He had visited University of Goteborg, Sweden; University of Sri Jayewardenepura, Sri Lanka; University of Wollongong in Dubai, Dubai; and Zayad University, Abu Dhabi.