ISBN : 9789381141861
Price : 67.00
Discount : 20%
Discount Price : 53.60
Binding : Paperback
Pages : 784
Weight : 1.07 kg
© Year : 2012
C.S. Jayanthi Prasad is Associate Professor, School of Management Studies, Jaya Prakash Narayan College of Engineering, Mahabubnagar, Andhra Pradesh. He completed his M.Com from Osmania University and MBA with specialization in Marketing from Dr. BRAOU Hyderabad. He has 9 years of teaching experience. He is the coordinator for EDC cell in JPNCE.
By : S. Ramesh & C.S. Jayanthi Prasad
ISBN : 9789381141861
Price : 67.00
Discount : 20%
Discount Price : 53.60
Binding : Paperback
Pages : 784
Weight : 1.07 kg
© Year : 2012
This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of ......