ISBN : 9789381141861
Price : 67.00
Discount : 20%
Discount Price : 53.60
Binding : Paperback
Pages : 784
Weight : 1.07 kg
© Year : 2012
Agriculture & Horticulture |
Business and Economics |
Accounting |
Business Communication |
Case Study Repository |
Company Law |
Economics |
Entrepreneurship |
Finance |
Human Resource and Organizational Behavior |
Marketing Management |
Operations and Decision Sciences |
Other Management Areas |
Strategic Management\International Business\General Management |
System & IT |
Competitive Exams |
Earth and Environmental Sciences |
Engineering/Computer Science |
Civil Engineering |
Computer Science and Information Technology |
Core Engineering |
Electrical Engineering |
Electronics\Communication and Instrumentation Engineering |
Mechanical, Production and Industrial Engineering |
Other Engineering Areas |
Textile Engineering |
Food Science and Technology |
General |
Hospitality and Tourism |
Humanities and Social Sciences |
Life Sciences |
Agriculture |
Biochemistry |
Bioinformatics |
Biotechnology |
Botany |
Genetics/Molecular/Cellular Biology |
Microbiology |
Zoology |
C.S. Jayanthi Prasad is Associate Professor, School of Management Studies, Jaya Prakash Narayan College of Engineering, Mahabubnagar, Andhra Pradesh. He completed his M.Com from Osmania University and MBA with specialization in Marketing from Dr. BRAOU Hyderabad. He has 9 years of teaching experience. He is the coordinator for EDC cell in JPNCE.
By : S. Ramesh & C.S. Jayanthi Prasad
ISBN : 9789381141861
Price : 67.00
Discount : 20%
Discount Price : 53.60
Binding : Paperback
Pages : 784
Weight : 1.07 kg
© Year : 2012
This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of ......
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