C.S. Jayanthi Prasad

C.S. Jayanthi Prasad is Associate Professor, School of Management Studies, Jaya Prakash Narayan College of Engineering, Mahabubnagar, Andhra Pradesh. He completed his M.Com from Osmania University and MBA with specialization in Marketing from Dr. BRAOU Hyderabad. He has 9 years of teaching experience. He is the coordinator for EDC cell in JPNCE.

List of Books written by C.S. Jayanthi Prasad
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Marketing Management

Marketing Management

By : S. Ramesh & C.S. Jayanthi Prasad

ISBN : 9789381141861

Price : 67.00

Discount : 20%

Discount Price : 53.60

Binding : Paperback

Pages : 784

Weight : 1.07   kg

© Year : 2012

This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of ......

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