is Associate Professor, Department of Management, Institute of Information Technology and Management, New Delhi (affiliated to Guru Gobind Sigh Indraprastha University, Dwarka, New Delhi.) He is MBA in Marketing and has received a Ph.D. in Management from Jai Narain Vyas University, Jodhpur. Dr. Gopal has fifteen years of academic experience. He is teaching Research Methodology, Business Research Methods, Marketing Research, Marketing Management, Sales Management and Service Marketing to the students of MBA, BBA and B.Com (H). He has two books to his credit and published a number of research papers and case studies in journals and presented papers in various national and international seminars/conferences. He is on the editorial team of the IITM Journal of Management and IT. Dr. Gopal has done consultancy for the industry. He regularly delivers lectures in faulty development programmes and has successfully conducted many workshops on SPSS and research methodology. Dr. Gopal is a life member of Centre for Education Growth and Research (CEGR).