Sarmistha Sarma

Sarmistha Sarma is an Associate Professor at the Institute of Innovation in Technology and Management(affiliated to Guru Gobind Singh Indraprastha University, Delhi (India) in the Department of Business Management. She has a PhD in Management from Fakir Mohan University, Balasore, Orissa(India) along with a Master of Business Administration (M.B.A) from Gauhati University, Assam (India). She Likes to Analyze the various factors leading to purchase decisions. Her research Focuses on the lifestyle, culture and the athnicity of buyers and the impact of these on their buying decisions. She is a founder member of the Center for Promotion of Multidisciplinary Research(CPMR), a society dedicated to the promotion of applied research in various disciplines. She can be contacted at:

List of Books written by Sarmistha Sarma
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Consumer Behaviour

Consumer Behaviour

By : Sarmistha Sarma

ISBN : 9789384588052

Price : 43.00

Binding : Paperback

Pages : 435

Weight : 0.56   kg

© Year : 2014

Consumer Behaviour as an academic discipline is a culmination of a number of subjects, namely, economics, marketing, anthropology, sociology and psychology. Globally, there are a number of researches carried out on ......

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