S. Ramesh

is Professor and Dean, Faculty of Commerce and Management Studies, Post-Graduate Centre, Mount Carmel Autonomous College. He is an M.Com; M.Phil and a Ph.D. in Management from Bangalore University. He has authored 15 books, published several research papers in national and international journals and has supervised 15 Ph.D. and 42 M.Phil scholars. He has carried out several major research projects funded by the UGC, ILO, FKCCI, PQI, Sweden and other agencies.

List of Books written by S. Ramesh
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Marketing Management

Marketing Management

By : S. Ramesh & C.S. Jayanthi Prasad

ISBN : 9789381141861

Price : 67.00

Discount : 20%

Discount Price : 53.60

Binding : Paperback

Pages : 784

Weight : 1.07   kg

© Year : 2012

This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of ......

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