S. Shanmugasundaram

S. Shanmugasundaram is Assistant Professor, Department of Business Administration, Annamalai University, Annamalai Nagar, Tamil Nadu, India. His academic profile other than M.B.A., includes M.F.M. M.Phil in Business Administration and postgraduate diploma in Foreign Trade from Annamalai University. He is pursuing Ph.D. in “Export challenges and strategies in Indian apparel industry, Tirupur”.
He has 15 research publications to his credit in international and national journals and edited volumes. He has attended various national and international conferences, seminars and workshops.

List of Books written by S. Shanmugasundaram
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Export Challenges and Strategies in Indian Industry

Export Challenges and Strategies in Indian Industry

By : S. Shanmugasundaram & N. Panchanatham

ISBN : 9789381141939

Price : 87.00

Discount : 20%

Discount Price : 69.60

Binding : Hardback

Pages : 256

Weight : 0.67   kg

© Year : 2012

Entering an export business requires careful planning, management commitment, knowledge on capital and market know-how, competitive pricing strategy and access to quality products.Export Challenges and Strategies in ......

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