Business Communication
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Business Communication

Author : C.R. Reddy
© Year : 2019
ISBN : 9789384588632
Pages : 302
Binding : Paperback
Weight : 0.43   kg
Discount : 20.00  %
Price :   36.00      28.80

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  • About the Book
  • Salient Features
  • Table of Contents
  • About the Author

Business Communication encompasses written, reading, oral, spoken and listening skills. Apart from a comprehensive coverage of the theoretical concepts, the book interweaves a large number of thought-provoking situations; important tips and suggestions; and anecdotal examples. With its approach and focus, the UG/PG students of business management and commerce streams and professional courses will find this book indispensable, both in full-time and distance learning programmes.

  • Comprehensive coverage of theoretical concepts, both in verbal and non-verbal communication.
  • In-text exhibits of thought-provoking situations for the students to analyze.
  • End-of-chapter exercises for the students to apply the concepts discussed in the chapter.
  • Fifteen short cases with questions for discussion in the classroom.
  • Dedicated chapters on Report Writing, Corporate Communication, and Marketing Communication.
  • Special coverage on job application, resumes, group discussion, interview and career seeking.

 1. Basics of Communication
 2. Business Communication Management
 3. Classification of Business Communication
 4. Channels of Communication
 5. Corporate and Mass Communication
 6. Business Report Writing
 7. Marketing Service Communication
 8. Communication and Listening and Speaking Skills
 9. Electronic Communication
10. Resume Writing and career opportunity
11. Analysis of Case Studies
    Objective Questions
    Glossary
    Bibliography
    Index

C.R. Reddy :- is Professor UGC Emeritus at the Department of Commerce, S.K. University, Anantapur, India. Dr Reddy has 35 years of academic experience out of which 23 years as Professor of Commerce. He has served as Chairman of Board of Studies, Head of Commerce Department and Dean of Faculty of Commerce. He has been Member of Executive Committee, Academic Senate Member, and Principal of S.K. University as well. During his academic career Dr. Reddy has authored ten books, 112 research papers, completed 5 major research projects, guided 56 MPhil and PhD students, and has presented 30 research papers in various national and international seminars. He has been the Governor's nominee as University Teaching Faculty Selection Expert Committee Member five times, has been on the panel of State Public Service Commissions and UGC-NET state-level education test. Dr Reddy has been invited as a paper setter of 40 universities and PhD adjudicator of many universities. He was awarded the coveted AP Government Best Teacher Award in 2004 and the prize for best research paper at an international seminar held at Gujarat Technological University in 2012.

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Business Communication

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