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The objective of the book is to present a compendium of management case studies highlighting some of the contemporary issues and problems in business management. These case studies will offer experiential learning and will spur the interest of the students, faculties and managers in understanding the various management practices and functions in Indian organizations. A broad gamut of management concepts, practices and challenges have been addressed by the case studies. In all, 24 case studies under three major themes have been presented:
The Influencers: Pockets of Opportunities to Taking a High Road. This section has cases related to new ideas and processes practiced by organizations to increase their visibility in the market, creating uniqueness to the products and services offerings, accessing technology to meet the customer expectations and focusing on customer care, improving operational efficiencies and learning to co-create.
Understanding the Business Proposition: Partnering to Scale- up. This section will help readers to appreciate functional topics in the areas of strategy, finance, and financial products and services. It also introduces few imperatives for understanding the ecosystem of the Indian business environment with special reference to the Growth India story.
People Management Processes: Art as well as Science. The cases pertaining to this section focus on a wide range of challenges faced by organizations in aligning internal stakeholder exceptions to the business objectives, new-age talent acquisition and retention policies that brings in new people to manage different functions, and emphasizing to create an organizational culture that promotes a conducive work environment.
Part I: THE INFLUENCERS: POCKETS OF OPPORTUNITIES TO TAKING A HIGH ROAD 1. Controlling Diesel Pilferage in Sites of Telecom Tower 2. First Page Priorities of Print Media 3. Cartels in the Indian Cement Industry: Pinching the Real Estate 4. Project — ‘Raheja Revanta’ and Its Strategic Scheme for Survival 5. Reinventing the Newspaper Industry with ICT Tools 6. Marketing Strategies for Kara Wipes in Punjab 7. Effective Embedding of Implant in FMCG Supply Chain at GSKCH 8. It’s Time to Taste Eggless 9. Dimensions of Service Quality in Banks: Learnings from a BOI Branch Part II: UNDERSTANDING THE BUSINESS PROPOSITIONS: PARTNERING TO SCALE UP 10. Loan Disbursement in Reliance Capital 11. Market Strategies for SME Segment in Ludhiana and Chandigarh: A Case of LeasePlan - Vehicle Leasing and Fleet Management Company 12. Emergence of GST in Indian Economy 13. Trends in Working Capital Management: An Analysis of Accounting Ratios 14. Manufacturing Sector in National Capital Region: Challenges and Opportunities 15. Risk Management: Perspective on Prevention of Frauds 16. Working Capital at Narora Atomic Power Stations 17. A Case on Hypothetical Merger between Molson Coors and Sab Miller Plc Part III: PEOPLE MANAGEMENT PROCESSES: ART AS WELL AS SCIENCE 18. Recruitment and Selection at Fedders Lloyd Corporation Limited 19. Organization’s Culture: A Critical Element for Success! 20. Attrition Due to Crossfire Politics in Indian Organizations 21. Talent Acquisition at RJIL 22. Implementation of Business Performance Management 23. Rapidly Increasing Dropout Rate of Manpower: Reasons Behind 24. Introducing New Rating Scale in Punj Lloyd Limited.
Sanjeev Bansal :- Dr. Sanjeev Bansal is Director of prestigious Amity Business School, a flagship Institute of AMITY group. He received his Ph.D. in the area of Applied Mathematics from Delhi. Dr. Bansal has been actively involved in teaching, research and consultancy in a distinguished career spanning 24 years. He was nominated by Amity University to attend colloquiums and interact with academicians at Wharton, New York University and Harvard. An avid researcher, Dr. Bansal has five books and more than 75 research papers published in national and international journals of repute and have guided 12 students for Ph.D. Apart from his areas of specialization, he has research interests in the areas of spirituality, management and quality of work life. Dr. Bansal serves on the academic and advisory boards of many reputed institutions and Universities and is member of number of professional bodies. As a teacher he has earned the deep respect of his students because of his ability to present complex matters in the most earnest lucid way. Ashok Sharma :- Dr Ashok Sharma is an Assistant Professor in the Department of Marketing and Sales at Amity Business School, Noida. With nineteen years of experience in industry, academics, research, training and consulting- he has a right amalgamation of skills to deal with a variety of situations. He has served as Centre Head with IBM Education Center and also with ITSA, education wing of SRG Infotech. He has been an active institution builder, being one of the founder faculty at Jaipuria Institute of Management, Vasundhara, Ghaziabad and with NIEC, Shastri Park, Delhi. Dr Sharma has shouldered many administrative responsibilities like Program Coordinator, Head of Department, Head Examination, Head Grievance Cell etc. Dr Sharma has several publications in reputed refereed international and national journals and in the proceedings of the refereed international and national conferences. He is reviewer of various journals including African Journal of Business Management; South Africa and is on the editorial board of the Ouredu International Journal. Dr Sharma has also been actively involved in training and he has organized and conducted various MDP/EDPs for a number of companies for middle and senior executives, including that of PSUs, corporates, SMEs and other government departments like Jal Nigam and UP Avas Vikas Parishad. He was also a trainer for volunteers for Commonwealth Games held in New Delhi in 2010 at Amity University, Noida. He is a certified case study teacher for HBSP, Harvard, US. His area of specialization is Marketing & Strategy. R. Sujatha :- Dr. Sujatha is an Associate Professor in the Department of HR at Amity Business School. She obtained her PhD from the Dept. of Commerce, University of Madras. She has been a research associate with the Foundation for Sustainable Development, IIT (Madras) where she conducted research on Costing of Health Care Interventions in the State of Tamil Nadu, a project funded by WHO. Her areas of interest include strategic management, business environment and strategic analysis, outsourcing, strategic human resource management, entrepreneurship and emotional intelligence. She has to her credit conference papers and published research papers in national and international journals. Presently she has 3 PhD scholars under her guidance. She is also a stream coordinator for the Area of Entrepreneurship in Amity University.
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