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This book presents practical understanding of the management problems. Broadly it is meant for the students who have basic training in management or commerce and also for those with little or no formal management background like MCA and Engineering. For management professionals, essential principles and concepts of management that are particularly relevant for understanding the problems of management are highlighted through issues for discussion. Thus, the book is of special value for undergraduate and postgraduate courses like BBA, MBA, MHRD, MIB as well as for B.Tech and MCA. The case material is sufficiently broad in scope and rigorous in coverage to satisfy any undergraduate and postgraduate courses in the field of management.
Each case study provides a descriptive analysis of the critical problems faced by leading organisations. Further more, each case study is chosen to reflect and illustrate a specific problem. Each case study contains one relatively successful and the other less so in dealing with one or more of the critical issues or problems. All the case studies have been updated to reflect the latest available information of the corporate world. Issues for discussion in each case are an attempt to explore the various facets of management principles involved for solving the problem.
1. Decision Making 2. Guidelines for Case Analysis Case Studies : 1. H.R. Dilemma 2. Avinash Appliances 3. Green Industrial Products Ltd. 4. Role Confl ict 5. Sri Krishna Paper Mill 6. Communication 7. Retrenchment 8. Fake Currency 9. Smartphone Vs. MP3 Player 10. LCD TV 11. Ice cream War 12. Telecom Services 13. LPG Companies 14. ACT-II 15. Tata Tea 16. Nokia-Collective Emotion 17. SEL 18. Seagull Thermowares 19. Coral Engineers 20. Jhelum Metals and Engineering Corporation 21. Crystal Milk Products Private Limited 22. Telerama Company 23. Starbucks 24. Bajaj Pulsar: Origin of the ‘MALE’ Species in Indian Bike Industry 25. Poona Coffee House 26. Diesel Marketing Mix 27. Innovation at Procter and Gamble 28. Marketing Research in Product Development: KELLOGG’S 29. Maruti 800 30. Nirma: Brand Values 31. Samsung: How they Did It? 32. Shell Inc. 33. The Tata Titans 34. General Motors 35. Nestle India Ltd. 36. Serial Entrepreneur 37. David Bruce: An Entrepreneur 38. Philip Green 39. Synergy 40. ASDA 41. General Electric 42. Overseas Packaging Ltd. 43. Air France, British Airways and the Concorde Disaster 44. Jollibee 45. Southgate Mall 46. Ford Motors 47. Maturing Metros 48. Retail Sourcing Hub 49. Pantaloon: ERP in Retail 50. Dell Computer Corporation 51. Promotion 52. Lifebuoy 53. Pepsodent Vs. Colgate 54. Sensodyne 55. Consumer Perception 56. Celebrity Vs. Utility 57. Parle-G 58. Deodorant Market in India 59. First Flight Couriers 60. DTDC 61. IndiGo Airlines 62. The Water War 63. AirAsia India 64. Mahindra & Mahindra Ltd. 65. Amul 66. Ajanta Biscuits Ltd. 67. Frito Lays 68. Energy Drinks 69. Micromax Ad-Campaign 70. GSK Consumer Healthcare 71. Toyota’s Crisis Communications Troubles Auto 72. eBay Inc. 73. Horlicks 74. Tetra Pak Inc. 75. Sun Pharmaceutical Industries Ltd. 76. McDonald’s Restaurants Built on Motivation References.
Akhilesh Chandra Pandey :- is senior faculty in Department of Business Management, HNB Garhwal University (A Central University), Srinagar, Garhwal, Uttarakhand, having more than 17 years experience of teaching, research and training. He is an expert member of Technical Evaluation Committee of BSNL. He is Ph.D., MBA, and LL.B. from University of Allahabad. He is also an Associate Member of AIMA, New Delhi. His areas of interests are Organizational Behaviour and Consumer Behaviour. He has published more than 45 research papers in national and international refereed journals and presented 42 papers in various conferences. He is chief editor, Gumbad Business Review and member of Editorial Board for Vedang, Acme and Academy of Business & Retail Management Research, London. He is member of ISA; Society for Management Education, India; Strategic Management Forum, India and Circle for Child and Youth Research Cooperation in India. He was invited to present his research paper in International Sociological Association, Goteborg, Sweden and International Trade and Academic Conference, London in 2010. He had visited University of Goteborg, Sweden; University of Sri Jayewardenepura, Sri Lanka; University of Wollongong in Dubai, Dubai; and Zayad University, Abu Dhabi.
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