Managerial Economics, 1/e
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Managerial Economics, 1/e

Author : Deepakshi Gupta
© Year : 2015
ISBN : 9789384588465
Pages : 640
Binding : Paperback
Weight : 0.79   kg
Discount : 20.00  %
Price :   45.00      36.00

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  • About the Book
  • Salient Features
  • Table of Contents
  • About the Author

Managerial Economics covers all relevant topics under the scope and the subject matter of Managerial Economics. This book is designed to provide the theoretical and applied knowledge of economics for the students of the commerce, management and engineering streams. This book is also germane for competitive exams.

  • It contains ample description of different topics
  • It is the blend of topics from micro- and macroeconomics
  • It has application oriented approach
  • Each chapter includes graphs, figures and tables to explain the concepts in an effective manner
  • It contains rich pedagogy such as: Chapter Objectives, Remember Me, Case Studies in Exhibits, Summary, Key Concepts, Review Questions, Multiple-choice Questions and Assignments

1. Introduction to managerial economics
2. Demand analysis
3. Elasticity of demand
4. Theory of consumer demand
5. Demand estimation and demand forecasting
6. Theory of supply
7. Production function
8. Cost analysis and break even analysis
9. Revenue analysis
10. Objectives of firms
11. Competitive equilibrium price
12. Market morphology
13. Perfect competition
14. Monopolistic competition
15. Monopoly pricing and output equilibrium
16. Oligopoly market
17. Pricing policy and methods
18. Input output analysis
19. Concepts of national income and its measurements
20. Classical theory of employment
21. Keynes theory of employment
22. Consumption function
23. Inflation and its measurement
24. Fiscal policy, monetary policy and government – key issues
25. Business cycles: trade cycles
26. Index

Deepakshi Gupta :- Deepakshi Gupta is Assistant Professor in the P.G. Department of Economics in Sikh National College, Banga, under the University GNDU, Punjab, India. She earned her Ph.D. and M.Sc. (Hons.) in Economics from Punjab School of Economics (PSE), GNDU, Amritsar. She has qualified UGC- NET in Economics and also achieved MBA (FE) Degree from KSOU, Mysore. She has published copious research papers in leading business and economics journals and presented at various national and international conferences. She has also published a book Human Resource Development: Practices and Climate.

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Managerial Economics

By : Deepakshi Gupta

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