Managerial Economics, 1/e
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Managerial Economics, 1/e

Author : Prof. K. Rama Mohana Rao & Dr. Chandra Sekhar Patro
© Year : 2022
ISBN : 9789390620029
Pages : 566
Binding : Paperback
Dimension : 18 x 24

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  • About the Book
  • About the Author

Managerial Economics involves an analysis of the allocation of the resources available to a firm, or a unit of management among the activities of that unit. It makes use of concepts and theories of economics and assists managers to make rational decision.
The present book emphasizes on conceptual clarity and simplified presentation. The book comprehensively covers all the aspects that impinge upon economic decision making of modern business units. Thus, allowing a great deal of flexibility in the choice of topics that any teacher or student may wish to cover. This text would be helpful for the students of Commerce, Management, Economics, Engineering, Law, and other social sciences disciplines. It is also useful to the practicing managers of various business units within and outside the country.
The book integrates various concepts and ideas from the fields of economics and other subjects, which have bearing on managerial decision making and policy formulation within the business unit. It provides a number of suitable examples, including large number of review questions, objective type questions and exercises. The text focuses on the concepts related to macroeconomics and business decision, and modern approaches to managerial economics.

Prof. K. Rama Mohana Rao :- is Vice Chairman, Andhra Pradesh State Council of Higher Education, and Sr. Professor (Rtd.) of Andhra University, India. He is a specialist in Marketing and is the author of 14 books and 91 research papers in reputed international and national journals. Dr. Rao contributed significantly to academic research and academic administration for the last four decades. He was awarded ET NOW National Education Leadership Award as Best Professor in Marketing and State award as Best Teacher. He undertook many research projects and organized several training programmes. Dr. Rao is also serving as the Director, State Quality Assurance Cell and State Nodal Officer of RUSA.

Dr. Chandra Sekhar Patro :- is Assistant Professor at Gayatri Vidya Parishad College of Engineering, Visakhapatnam (AP), India. He was awarded PhD in Management of Andhra University. Dr. Patro has significant experience in teaching and research in the area of Commerce and Management Studies. His research interests include e-marketing, consumer behavior and HR management. He has published articles and chapters in reputed national and international journals.

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