Management and Entrepreneurship, 1/e
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Management and Entrepreneurship, 1/e

Author : N V R Naidu & T Krishna Rao
© Year : 2009
ISBN : 9788190675789
Pages : 292
Binding : Paperback
Weight : 0.38   kg
Discount : 20.00  %
Price :   13.00      10.40
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  • About the Book
  • Salient Features
  • Table of Contents
  • About the Author

This book is intended to serve as a textbook for Engineering and Management courses. It seeks to develop an understanding of the concepts of management and entrepreneurship. The chapters are well planned to cover basic functions of management and entrepreneurship, small scale industry, institutional support and project preparation.

  • Comprehensive and easy to understand, requires no previous knowledge of the subject.
  • Presented in a simple and systematic manner.
  • Review questions for the benefit of students.

  • Introduction
  • Management
  • Planning
  • Organizing
  • Staffing
  • Directing
  • Controlling
  • Marketing Management
  • Product Development
  • Sales Management
  • Cost Accounting
  • Entrepreneurship
  • Small Scale Industry
  • Institutional Support
  • Preparation of Project
  • Industrial Ownership
  • Index

N V R Naidu :- N.V.R. Naidu, obtained his B.Tech (Mech). M.Tech, (Industrial Engineering) and Ph.D., in Quality Engineering from Sri Venkateswara University, Tirupati. Presently, he is Professor and Head, Department of Industrial Engineering and Management, M S Ramaiah Institute of Technology, Bangalore. He has 28 years of teaching experience. He has presented/published about 74 technical papers, both in national and international journals/conferences.

T Krishna Rao :- T. Krishna Rao is Principal, Gandhiji Institute of Science and Technology, Jaggayyapet, Krishna Dist., A.P. He has 30 years of experience, both industry and teaching. Earlier he worked as Deputy General Manager (Designs) H.M.T. Machine Tools Limited, Bangalore for 24 years and Lecturer, S.I.T., Tumkur, H.O.D, Department of Mechanical Engineering, Shri Venkateshwara Engineering, Bangalore and Assistant Professor, Department of Mechanical Engineering, MSRIT, Bangalore. He obtained B.E.., (Mech.) from S.I.T., Tumkur, Bangalore University, M.S. (Machine Design) from I.I.T. Madras, M.B.A., from Bangalore University Central College and Ph.D., in Mechanical Engineering from J.N.T. University, Hyderabad. He has published several technical papers. His bio-data has been included in Marquis "Who's Who in Science and Engineering", U.S.A. He was also awarded "Leading Engineers of the World-2006" and "Top 100 Engineers of the World-2008" by the International Biographical Centre, Cambridge, London.

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