Management and Entrepreneurship, 1/e
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Management and Entrepreneurship, 1/e

Author : N V R Naidu & T Krishna Rao
© Year : 2009
ISBN : 9788190675789
Pages : 292
Binding : Paperback
Weight : 0.38   kg
Price :   13.00

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  • About the Book
  • Salient Features
  • Table of Contents
  • About the Author

It is a nice book. It is written in a very simple English so easy to understand and reproduce.

Dr. Abdul Razak
Associate Professor, Library coordinator
Dept. of Mechanical Engineering
P. A. College of Engineering


This book is intended to serve as a textbook for Engineering and Management courses. It seeks to develop an understanding of the concepts of management and entrepreneurship. The chapters are well planned to cover basic functions of management and entrepreneurship, small scale industry, institutional support and project preparation.

  • Comprehensive and easy to understand, requires no previous knowledge of the subject.
  • Presented in a simple and systematic manner.
  • Review questions for the benefit of students.

  • Introduction
  • Management
  • Planning
  • Organizing
  • Staffing
  • Directing
  • Controlling
  • Marketing Management
  • Product Development
  • Sales Management
  • Cost Accounting
  • Entrepreneurship
  • Small Scale Industry
  • Institutional Support
  • Preparation of Project
  • Industrial Ownership
  • Index

N V R Naidu :- N.V.R. Naidu, obtained his B.Tech (Mech). M.Tech, (Industrial Engineering) and Ph.D., in Quality Engineering from Sri Venkateswara University, Tirupati. Presently, he is Professor and Head, Department of Industrial Engineering and Management, M S Ramaiah Institute of Technology, Bangalore. He has 28 years of teaching experience. He has presented/published about 74 technical papers, both in national and international journals/conferences.

T Krishna Rao :- is Professor and HoD, Department of Mechanical Engineering, Global Academy of Technology, Bangalore. He has 41 years of experience of both industry and teaching. Earlier he was Deputy General Manager (Designs), HMT Machine Tools Limited, Bangalore for 24 years. Later he had served in various positions like Professor, HoD and principal in different colleges. He has published several papers in reputed journals and in national and international conferences. He has authored Design of Machine Elements Part II, co-authored Management and Entrepreneurship and Operations Research.

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