Management and Entrepreneurship, 1/e
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Management and Entrepreneurship, 1/e

Author : N V R Naidu & Dr. T Krishna Rao
© Year : 2009
ISBN : 9788190675789
Pages : 292
Binding : Paperback
Weight : 0.38   kg
Discount : 20.00  %
Price :   13.00      10.40
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  • BOOK REVIEW
  • About the Book
  • Salient Features
  • Table of Contents
  • About the Author

It is a nice book. It is written in a very simple English so easy to understand and reproduce.

Dr. Abdul Razak
Associate Professor, Library coordinator
Dept. of Mechanical Engineering
P. A. College of Engineering

 

This book is intended to serve as a textbook for Engineering and Management courses. It seeks to develop an understanding of the concepts of management and entrepreneurship. The chapters are well planned to cover basic functions of management and entrepreneurship, small scale industry, institutional support and project preparation.

  • Comprehensive and easy to understand, requires no previous knowledge of the subject.
  • Presented in a simple and systematic manner.
  • Review questions for the benefit of students.

  • Introduction
  • Management
  • Planning
  • Organizing
  • Staffing
  • Directing
  • Controlling
  • Marketing Management
  • Product Development
  • Sales Management
  • Cost Accounting
  • Entrepreneurship
  • Small Scale Industry
  • Institutional Support
  • Preparation of Project
  • Industrial Ownership
  • Index

N V R Naidu :- N.V.R. Naidu, obtained his B.Tech (Mech). M.Tech, (Industrial Engineering) and Ph.D., in Quality Engineering from Sri Venkateswara University, Tirupati. Presently, he is Professor and Head, Department of Industrial Engineering and Management, M S Ramaiah Institute of Technology, Bangalore. He has 28 years of teaching experience. He has presented/published about 74 technical papers, both in national and international journals/conferences.

Dr. T Krishna Rao :- graduated in Mechanical Engineering in 1976. He obtained his Master's Degree from IIT-Madras in 1979 and Ph.D from JNTU, Hyderabad in 2008. He obtained his M.B.A., from Bangalore University in 1987. He has mixed experience of both industry and teaching. He had worked in Design Department of HMT Machine Tools Limited, Bangalore, for about 24 years before taking up teaching. He has 20 years of teaching experience in various positions as Professor, Professor and Head and Principal in engineering colleges. Presently he is working as Professor and Head, Department of Mechanical Engineering, Global Academy of Technology, Bangalore. He has authored textbooks - Design of Machine Elements (part-1 and Part-2) and co-authored- Management and Entrepreneurship and Operations Research.

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