This book has been designed to serve the postgraduate and undergraduate students. This book contains twenty-one chapters, divided into five parts. Part I deals with research methodology, and variables. Part II deals with research processes, which include research problem, research design, questionnaire design, and reliability and validity. Part III covers measurement & sampling that deals with sampling techniques, sample size, source of data collection, attitude measurement scales, etc. Part IV is data analysis techniques which elaborately discuss various parametric and non-parametric tests with illustrations the last part (Part V) of the book covers computerized data analysis and report preparation.
This book contains a comprehensive and authentic description of the course contents. The concepts are well explained with the help of key terms, processes, and illustrations. The techniques, key terms, caselets/case exercises, data analysis using Excel, and solved examples, will definitely help the students to have in-depth knowledge of the subject. This book explains how to design research questions, develop a survey questionnaire, and solve issues of sampling, data collection and data analysis. The text is well illustrated through tables and diagrams.
1. Introduction to Research Methodology
3. Formulating Research Problem
4. Research Design and Methods
5. Experimental Research Design
6. Designing of Questionnaire
7. Reliability and Validity
8. Measurement and Scaling
9. Attitude Measurement Scale: Rating and Ranking
10. Sample and Sampling Design
11. Sample Size Determination
12. Primary Data
13. Secondary Data
14. Editing, Coding and Tabulation
15. Hypothesis Testing
16. Test: Means and Proportion
17. Univariate and Bivariate Analysis
18. Multivariate Analysis
19. Nonparametric Tests
20. Data Analysis Using Excel
21. Interpretation and Report Writing
References and Bibliography
Gopal Singh Latwal :- is Associate Professor, Department of Management, Institute of Information Technology and Management, New Delhi (affiliated to Guru Gobind Sigh Indraprastha University, Dwarka, New Delhi.) He is MBA in Marketing and has received a Ph.D. in Management from Jai Narain Vyas University, Jodhpur. Dr. Gopal has fifteen years of academic experience. He is teaching Research Methodology, Business Research Methods, Marketing Research, Marketing Management, Sales Management and Service Marketing to the students of MBA, BBA and B.Com (H). He has two books to his credit and published a number of research papers and case studies in journals and presented papers in various national and international seminars/conferences. He is on the editorial team of the IITM Journal of Management and IT. Dr. Gopal has done consultancy for the industry. He regularly delivers lectures in faulty development programmes and has successfully conducted many workshops on SPSS and research methodology. Dr. Gopal is a life member of Centre for Education Growth and Research (CEGR).