Business Policy and Strategic Management, 1/e
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Business Policy and Strategic Management, 1/e

Author : G.V. Satya Sekhar
© Year : 2009
ISBN : 9788190777070
Pages : 288
Binding : Paperback
Weight : 0.37   kg
Discount : 20.00  %
Price :   20.00      16.00
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  • About the Book
  • Salient Features
  • Table of Contents
  • About the Author

The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive environment has brought several drastic changes in policy making and strategic management. Hence, there is necessity of theoretical understanding about the business policy as well as strategic management. Most of the organizations have started adopting strategic management system.
This book focuses on conceptual approach to the subject as well as some case studies, which make a foundation to the knowledge of strategic management.

Salient Features:

  • Covers all the important modules including environmental analysis, formulating, functional strategies, strategic alternatives, implementation, evaluation and control.
  • Includes all major milestone studies and is illustrated with many real-life examples.
  • Each chapter starts with an overview and ends with a conclusion.
  • Contains 9 case lets on different companies at the end of the book for analysis and discussion.

  • Introduction
  • Process of Strategic Management
  • Corporate Capability Analysis
  • Strategy, Structure and the Strategist
  • Environment Analysis and Diagnosis
  • Business Strategy Analysis
  • Functional Strategies
  • Corporate Financial Strategies
  • Strategies and Project Implementation
  • Strategy Alternatives
  • Strategy Evaluation and Control
  • Strategies for Global Business
  • Appendix
  • Case Studies
  • Index.

G.V. Satya Sekhar :- is Asst. Professor in the Department of Finance, GITAM Institute of Management, GITAM University, Visakhapatnam.
He has 15 years of teaching experience at UG and PG level. He was academic counsellor for School of Distance Education, Andhra University for MBA and M.Com. Since 1999. Dr. Sekhar also worked as visiting faculty of JNTU College of Engineering, Kakinada and guest faculty at A.S. Govt. College for Women, Kakinada and P.R. Govt. (Autonomous) College, Kakinada. He was associate member of Society for Capital Market Research and Development, New Delhi. He has contributed several articles in national and international conferences.

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