Entering an export business requires careful planning, management commitment, knowledge on capital and market know-how, competitive pricing strategy and access to quality products.Export Challenges and Strategies in Indian Industry covers a wide range of topics relating to export business in India, viz., production challenges, procurement challenges, technological challenges, cost challenges, supply chain challenges, HR challenges, financial challenges, quality challenges, research & development challenges, international pricing challenges, infrastructure challenges, government policy challenges, international packing and marketing challenges, export shipping challenges, export marketing, WTO related issues, trade and non-trade barriers, market survey, India’s export potential, export competitiveness, market-related issues, policy issues, issues from Indian standard, issues relating to foreign direct investment, labour issues, and so on.This volume is an attempt to augment the existing resources on export business.
S. Shanmugasundaram :- S. Shanmugasundaram is Assistant Professor, Department of Business Administration, Annamalai University, Annamalai Nagar, Tamil Nadu, India. His academic profile other than M.B.A., includes M.F.M. M.Phil in Business Administration and postgraduate diploma in Foreign Trade from Annamalai University. He is pursuing Ph.D. in “Export challenges and strategies in Indian apparel industry, Tirupur”.He has 15 research publications to his credit in international and national journals and edited volumes. He has attended various national and international conferences, seminars and workshops. N. Panchanatham :- Panchanatham Natarajan is Professor and HoD, Department of Business Administration, Annamalai University, Tamil Nadu, India. He has published more than 300 papers in leading journals. He is also the principal investigator – AICTE R&D, MODROBS, UGC and TNSCST research projects.He is a corporate trainer and consultant in HRD for public and private sector and educational institutions. Participation in national and international seminars, conferences, invited lectures, workshops, etc. exceeds 1000.His present research focuses on training and development, work life balance, personality development.His academic profile other than Ph.D. includes M.B.A., MICI (USA), SME R&D (Israel), M.Com., M.Sc. (Zoo), M.Ed., M.A. (Phy.), M.Sc. (Yoga).