Most countries opted market economy where, money and product sales are dependent on demand and supply paradigm rather than extraneous factors such as politics and government. The assertion needs clarification as most robust economies such as US and EU have been supporting their local businesses, thus flaunting the tenets of free or market economy. The WTO has been trying to correct the situation with other UN bodies.
The book covers areas such as outsourcing, setting up international businesses, manufacturing units and international trade. Trade barriers, both tariff and non-tariff, international market segmentation, customer communication, including personal communication, advertising, sales promotion, publicity and public relation have been dealt with from global viewpoint.
Preface Method for handling Case StudiesGlobal Business Strategies-an IntroductionGlobal MarketingGlobal Business EnvironmentCountry EvaluationGlobal Planning and PoliciesMultination CompaniesGlobal Trading StrategiesStrategies for Exports and ImportGlobal Human Relations ManagementGlobal Financial PlansGlobal Business and the GovernmentsGlobal InvestmentsGlobal Outsourcing –Collaborations and ControlsGlobal BuyersGlobal manufacturing and OperationsGlobe Culture DiversityCountries of the GlobeCase Study 1- Alcatel Global StrategyCase Study 2-International Automobile Giant Ford CarsCase Study 3 The Chrysler TurnaroundCase Study 4 The Gillette EdgeCase Study 5 Citibank in IndiaCase Study 6 Toyota –with StakeholdersCase Study 7 Hershey Chocolates EdgeCase Study 8 The Samsung SagaCase Study 9-Japan a Case StudyCase Study 10 MacDonald WorldwideCase Study 11 Nations StrategiesCase Study 12 LG GroupCase Study 13 Microsoft Inc. USACase study 14 –Whirlpool a Case StudyCase Study 15 Price WaterhouseCase Study 16 Infosys –WorldwideCase Study 17 Hindustan Graphite ElectrodesIndex
U.C. Mathur :- U.C. Mathur, recipient of Shiksha Rattan Puraskar, is Director, MDP and Professor, Integrated Academy of Management and Technology (INMANTEC). Besides teaching, he is involved in training the corporate managers, and corporate consultancy and has written textbooks on a variety of management subjects that are being used as textbooks in business schools both in India and abroad.Professor Mathur started his career in the corporate world as a Junior Manager; came to hold positions as President and CEO World Digital, CEO Modi Telecom, CEO/Vice President Escorts Telecom and General Manager of Uptron. Later he took to teaching Management. He has taught at the Maharishi Institute of Management; Delhi School of Economics, Delhi University; Institute of Management Technology, Ghaziabad; Institute of Management Studies, Noida; Institute of Management Research, Ghaziabad; and Goa Institute of Management, Goa.