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Globalization has been a major factor behind the improvement of the market changes all over the world. In today's scenario, it is not possible for business to avoid the influence of internationalization of each countrys' economy, the globalization of the world's markets, and the growth of new emerging markets. Hence, it has become very important to not only emphasize on international business but also study the affect of globalization in international business.
Mahua Dutta :- Mahua DuttaAssistant ProfessorIMS, Noida