International Business: Environment and Globalization, 1/e
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International Business: Environment and Globalization, 1/e

Author : Mahua Dutta
© Year : 2011
ISBN : 9789381141120
Pages : 320
Binding : Paperback
Weight : 0.40   kg
Discount : 20.00  %
Price :   38.00      30.40

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  • About the Book
  • Salient Features
  • Table of Contents
  • About the Author

Globalization has been a major factor behind the improvement of the market changes all over the world. In today's scenario, it is not possible for business to avoid the influence of internationalization of each countrys' economy, the globalization of the world's markets, and the growth of new emerging markets. Hence, it has become very important to not only emphasize on international business but also study the affect of globalization in international business.

  • Global perspective on long term change in the world economy.
  • Interaction between countries, regulatory systems and business firms.
  • Rapid growth of regional free trade blocks.
  • Trend towards the acceptance of free market system among developing countries.
  • Dynamics of international trade and investment.
  • Role of multilateral regulatory bodies in the globalized world.
  • Global environment affecting the process of globalization.
  • Examples and cases are more from Asia.
  • A chapter on technological environment.
  • Managing intellectual property as a chapter.
  • Importance of environment and sustainability.
  • Role of global financial institutions.

  • Unit I: INTRODUCTION IN INTERNATIONAL BUSINESS
  • International Business and Globalization
  • Modes of International Business
  • Trade and International Trade Theories
  • Unit II: INTERNATIONAL BUSINESS ENVIRONMENT
  • Economic Foundation of International Business
  • Political and Legal Environment
  • Sociocultural and Ethical Environment
  • Technology and Environmental Sustainability
  • Economic Integration and Regional Trade Blocks
  • Unit III: REGULATORY OF INTERNATIONAL TRADE
  • International Financial Institutions
  • Foreign Exchange Market
  • World Trade Organization
  • Trade Related Intellectual Property Rights
  • Unit IV: STRATEGIC MANAGEMENT AND INTERNATIONAL BUSINESS
  • Global Market Entry and Collaborative Strategies
  • Export and Import Strategies
  • Organization of International Business
  • Strategies for International Business Negotiation and Diplomacy
  • Unit V: INTERNATIONAL BUSINESS OPERATION
  • Global Manufacturing and Supply Chain Management
  • International Marketing
  • Global Human Resource Management
  • Financial Management in the International Business
  • Appendix
  • Syllabus
  • Index

Mahua Dutta :- Mahua Dutta
Assistant Professor
IMS, Noida

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International Business

By : Mahua Dutta

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Price :   38.00      30.40


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