The objective of this book is to develop an understanding of the Strategic Management process in a dynamic and competitive global environment so that students are able to perform in the changing business environment. Strategic management is the process of understanding the role and functions of the top management, how it plans and implements various strategies. Strategic management is an ongoing process that evaluates and controls the business and the industry in which the company is involved; assesses its competitors and sets goals and strategies to meet all the existing and potential competitors; and then reassesses each strategy regularly to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment, or a new social, financial, or political environment. This book will help in understanding how the strategic management has evolved over a period of time, what strategies have been adopted by the different organizations around the world during the last and present century and what lessons students can learn from the approaches adopted by the different strategists and the organizations. The main objective of this book is to present the strategic management concepts, issues and processes in a simplified, logical and sequential manner so that a large number of student fraternity at graduate and postgraduate level are benefited.
1. Introduction of strategic management 2. Strategic management process 3. Establishment of hierarchy of strategic intent 4. External environment analysis 5. Organisational appraisal 6. Corpoate level strategy-stablility and retrenchment 7. Corporate level strategu - growth or expansion 8. Business level strategies 9. Strategy analysis and choice 10. Strategy implementation 11. Strategy implementation-structures design and change 12. Behavioural implementation 13. Functional implementation plans and policies 14. Strategic evaluation and control
Shamsher Singh :- is Associate professor, Banarsidas Chandiwala Institute of Professional Studies, New Delhi. Dr Singh obtained his Ph.D (Management) under a joint programme of Jamia Hamdard University, New Delhi and MDI, Gurgaon (200/). He also holds Master of Business Administration (Pune University, 1996); Post Graduate Diploma in Human Resources Management (IGNOU, 2002) and M.A in Public Administration (Punjab University, 1992).
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