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Consumer Behaviour

Consumer Behaviour

By : Sarmistha Sarma

ISBN : 9789384588052

Price : 495.00

Discount : 20%

Discount Price : 396.00

Binding : Paperback

Pages : 435

Weight : 0.56   kg

© Year : 2014

Consumer Behaviour as an academic discipline is a culmination of a number of subjects, namely, economics, marketing, anthropology, sociology and psychology. Globally, there are a number of researches carried out on ......

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Marketing Management

Marketing Management

By : S. Ramesh & C.S. Jayanthi Prasad

ISBN : 9789381141861

Price : 495.00

Discount : 20%

Discount Price : 396.00

Binding : Paperback

Pages : 784

Weight : 1.07   kg

© Year : 2012

This book applies marketing thinking to the complete spectrum of marketing: core concept & importance, consumer and business markets, theories of retail, communication process, successful approaches to CRM, patterns of ......

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Winning and Influencing Customers

Winning and Influencing Customers

By : U.C. Mathur

ISBN : 9789380578958

Price : 245.00

Discount : 20%

Discount Price : 196.00

Binding : Paperback

Pages : 336

Weight : 0.48   kg

© Year : 2011

Most corporate CEOs in their hearts would be thanking their competitors, as it is the competition that brings about the best in companies. Market share of companies are by far the most prized asset of any company. To ......

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Fundamentals of Sales and Distribution Management

Fundamentals of Sales and Distribution Management

By : Bholanath Dutta

ISBN : 9789380578910

Price : 275.00

Discount : 20%

Discount Price : 220.00

Binding : Paperback

Pages : 304

Weight : 0.43   kg

© Year : 2011

This book discusses the basic and fundamental concepts of Sales and Distribution Management in a very simple and lucid manner to create better understanding on the subject. This book also includes a detail insight chain ......

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Sales and Distribution Management

Sales and Distribution Management

By : Bholanath Dutta

ISBN : 9789380578798

Price : 185.00

Discount : 20%

Discount Price : 148.00

Binding : Paperback

Pages : 192

Weight : 0.29   kg

© Year : 2011

Sales management is attainment of an organization's sales goals in an effective and efficient manner through planning, staffing, training, leading and controlling organizational resources. Revenue, sales, and sources of ......

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Retail Management

Retail Management

By : U.C. Mathur

ISBN : 9789380578668

Price : 345.00

Discount : 20%

Discount Price : 276.00

Binding : Paperback

Pages : 496

Weight : 0.71   kg

© Year : 2010

Retail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success ......

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Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By : Joseph Jaffe

ISBN : 9780470487853

Price : 2,156.40

Discount : 20%

Discount Price : 1,725.12

Binding : Hardback

Pages : 304

Weight : 0.50   kg

© Year : 2010

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and ......

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